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Cherokee Nation Businesses, Legends Partner to Bring World-Class Entertainment to Arkansas

Cherokee Nation Businesses (CNB) has teamed up with Legends, a joint venture founded in 2008 by Dallas Cowboys owner Jerry Jones and New York Yankees owner George Steinbrenner. Together the brands will identify unique and innovative ways to elevate the guest experience and overall offerings at the Tribe’s casino development planned for Russellville, Arkansas.

Stephen Jones, executive vice president, CEO and director of Player Personnel for the Dallas Cowboys, said, “We are excited to have Legends involved in the process. It is very important to us because of the family history and connection we have to Arkansas. Legends was founded on the principle of creating a superior guest experience during game day, and we look forward to bringing that expertise to the state of Arkansas.”

A leader in global planning, sales and hospitality, Legends will manage the process for the design and development of the complex, conceive the culinary experience and help CNB to monetize the guest experience for non-gaming attractions. The partnership will deliver a world-class entertainment complex consistent with other venues within the Legends portfolio.  

“Entering into this partnership with the globally recognized team at Legends is a game-changer,” said Shawn Slaton, CEO of Cherokee Nation Businesses. “They bring a wealth of experience having worked with premier venues across professional sports, live events and collegiate partners, including the University of Arkansas, AT&T Stadium in Dallas, Ultimate Fighting Championship and Live Nation amphitheaters. We are committed to earning the letters of support from local elected officials and look forward to unveiling our plans to the community in the near future.” 

The location for the casino development is planned for Russellville, Arkansas, on approximately 135 acres off Interstate 40 along Nob Hill Road, between Weir Road on the west and Alaskan Trail on the east. The project will be completed in phases: The first phase includes Legends’ designs and elements for the casino, hotel and curated culinary experience. Phase two will focus on incorporating lifestyle and entertainment amenities, with an emphasis on creating family-friendly entertainment options. The final phase will include additional retail, dining and hotel concepts.

 “We are excited about the opportunity to bring our proven expertise in collaboration with CNB to create a truly world-class entertainment destination that offers an unmatched experience for guests of all ages and will create positive economic impact to benefit the entire community,” said Bill Rhoda, president of Legends Global Planning.

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