Circling Raven, an amenity of the Coeur d’Alene Tribe’s Casino Resort Hotel, just closed out the best year it has ever had. (Courtesy Circling Raven)
How did Circling Raven Golf Club finish its 16th season with some of the best revenue numbers it has ever seen? The club thanks not only a savvy and successful response to the coronavirus, but also its 5P’s — “Prior planning prevents poor performance” — for its healthy performance during a global pandemic.
Circling Raven, an amenity of the Coeur d’Alene Tribe’s Casino Resort Hotel, saw revenue that was up 19 percent over last year’s fiscal performance. Golf rounds played were up 14 percent over last year, and retail sales were up 12 percent over last year’s fiscal performance.
According to a press release, now Coeur d’Alene Casino Resort Hotel CEO Laura Stensgar, predicted in 2018 that Circling Raven could be harnessed more effectively to attract guests to the North Idaho resort, and that is exactly what they did.
By prioritizing customer service, freezing greens fees, goodwill events, programs for every type of golfer, and high-profile partnerships Circling Raven has had a record gold season.
“We wanted to help people while being fiscally responsible and successful,” said Stensgar, a Coeur d’Alene Tribe member and an avid golfer. “Combining talented team members with smart strategies drove the beneficial outcomes that were achieved in 2020.”