Enterprise Rancheria & Hard Rock Joint Casino Debuts in Sacramento

The debut of Hard Rock Hotel & Casino Sacramento at Fire Mountain cements an historic partnership between two Tribes: the Seminole Tribe of Florida, owners of Hard Rock International, and the Estom Yumeka Maidu Tribe of the Enterprise Rancheria.

The highly-anticipated grand opening kicked off Wednesday, October 30 with a legendary Hard Rock Guitar Smash. The celebration continues all weekend long, concluding with British rock icons Def Leppard taking the stage on Saturday, November 2 at Toyota Amphitheatre, and exciting promotions on Sunday, November 3. 

“We are extremely excited that Hard Rock Hotel & Casino Sacramento at Fire Mountain is able to open its doors to locals, travelers, and lovers of the Hard Rock brand,” said Jon Lucas, Chief Operating Officer of Hard Rock International. “The development of the property has been such an amazing endeavor, and we could not have done it without the incredible partnership between the Enterprise Rancheria Tribe and the Seminole Tribe of Florida.”

Wednesday’s grand opening included sneak peek never-before-seen tours of the property, as well as the donation of $100,000 from the Hard Rock Heals Foundation and the Hard Rock Hotel & Casino Sacramento at Fire Mountain to the Enterprise Community Foundation, the charitable entity of the Enterprise Rancheria Tribe.

Situated on 40 acres about 35 miles north of Sacramento, the state capital, Hard Rock Hotel & Casino Sacramento at Fire Mountain features 169 hotel rooms and suites, and a large meeting space venue, along with an outdoor pool and deck area for the leisure or business traveler.

According to a press release, “The casino is like no other in the region, boasting 1,587 slot machines and 57 table games, with exclusive high limit gaming rooms, unique product offerings, and innovative technologies that are new to the market.” 

Sacramento residents will now have their choice of nearby gaming and entertainment destinations. The Cachil Dehe Band of Wintun Indians and the United Auburn Indian Community also operate Sacramento area casinos: Cache Creek in Yolo County, and Thunder Valley in Lincoln, respectively. Thunder Valley Casino Resort recently expanded its hotel and debuted a larger poker room. More competition will come to the table with the Wilton Rancheria’s planned $400 million casino in Elk Grove — a city in Sacramento County, California, located less than a half-hour drive south of the state capital of Sacramento — slated to open in early 2020. Elk Grove Casino will be the nearest casino to downtown Sacramento, and home to the largest convention space outside of it. 

While construction of Hard Hard Rock Hotel & Casino Sacramento at Fire Mountain created more than 2,000 jobs, the hotel-casino now employs 1,300 full-time and part-time team members.

“Guests are welcomed with our unique brand of Hard Rock hospitality; it’s a combination of the vibe of our beautifully designed building blended with the passion for service from our team members,” stated Mark Birtha, president of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “Many of our employees come from right here in the Sacramento area. We made a promise to hire locally, and that resulted in 70% of our staff coming from Yuba and Sutter counties. We had over 35,000 applications for 1,300 positions, which shows you the power and appeal of the Hard Rock brand.”

For Hard Rock International, the new casino in partnership with the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is another property in its growing empire. With venues in 74 countries, including 188 Hard Rock Cafes, 240 Rock Shops, 29 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. 



Download The Native Business App





Business Summit 2019 Information


Native Business Summit 2019 was a huge success! Click below to view a recap of the events and activities. We look forward to seeing you in 2020!


Visit the Native Business Summit website to register to attend, purchase your trade show booth, register to golf, book your hotel, view the agenda or review our FAQ's. Register today and we look forward to seeing you at the 2nd annual Native Business Summit!

Pin It on Pinterest

Share This

Share This

Share this post with your friends!