Gaming Executive Yale Rowe Named President and General Manager of Hard Rock Hotel and Casino Lake Tahoe

27-year industry veteran returns to Hard Rock roots and will oversee growth of 539-room hotel and casino in picturesque Lake Tahoe.  

LAKE TAHOE, NV – Gaming industry veteran Yale Rowe has been named President and General Manager of Hard Rock Hotel and Casino Lake Tahoe and will oversee the growth of the integrated gaming destination, its 539-room hotel, 25,000-square-foot casino, amenities, and entertainment venues. With a reputation for consistently delivering results in establishing efficient and effective operations, Rowe brings 27 years of hospitality, gaming, and operations experience to the resort where his leadership will be vital to the property’s continued and future success.

Throughout his career, Rowe has never shied away from taking on new challenges. From advising multiple technology startups, leading various successful transformations of underperforming industry assets, to founding his own consulting firm, Front Rowe Hospitality, Rowe has rightfully established himself as a pivotal leader in the gaming and hospitality industry. He has been instrumental in negotiating and delivering gaming agreements on behalf of Hard Rock Lake Tahoe operator Paragon Gaming, and the company is thrilled to have him leading the premier lakeside property.   

“Yale is a true visionary, and the results throughout his decades in this industry speak for themselves,” says Paragon Gaming Founder Diana Bennett. “We couldn’t be more pleased to see Yale ascend to this role, and we are confident that he will take Hard Rock Lake Tahoe to even greater success.”

Rowe’s appointment to President and General Manager serves as a special reunion, as he previously served as Senior Vice President and General Manager of Hard Rock Hotel and Casino in Las Vegas under its one-time owners, Morgans Hotel Group. 

“Throughout my career I’ve always focused on the positive potential in any property,” Rowe said. “It’s a thrill to be reunited with the Hard Rock brand, and I am eager to see this property’s potential fully realized.

“Hard Rock is a jewel in the Lake Tahoe region, and with the support of our incredibly talented team members, it will continue to be a leader and a beacon for this booming tourist destination.”

Rowe begins his role effective immediately.  

ABOUT HARD ROCK HOTEL & CASINO LAKE TAHOE The Hard Rock Hotel & Casino Lake Tahoe is a fully integrated gaming resort set between picturesque Lake Tahoe and the impressive Sierra Nevada Mountains providing year-round enjoyment. The fully renovated property, owned by Paragon Gaming, reopened in 2015 with 539-rooms featuring balconies and Jacuzzi tubs, a 25,000 plus square foot casino, world-famous retail store, multiple restaurants and bars and an assortment of live-entertainment both indoors and out.


Native Business Magazine

Native Business Magazine

Carmen Davis - Founder, Publisher and Executive Editor

Mrs. Davis is the founder, publisher and executive editor of the only Native American wholly owned and operated national tribal business publication, Native Business Magazine, and the producer of the annual and nationally attended Native Business Summit.

Mrs. Davis is also president of Davis Strategy Group has over 23 years of service to Indian Country and as an entrepreneur she has successfully established, operated, managed and grown several businesses in multiple sectors. She is equal parts a strategic visionary and behind-the-scenes implementor, essential in guiding and overseeing every process of brand development, business expansion, nation-to-nation relationship building and more.

She was named in 2009 as one of the first recipients of the National Center for American Indian Enterprise Development’s, “40 Under 40” award which recognizes up and coming community and business leaders from across Indian Country.