Gila River Resorts & Casinos Scores Phoenix Suns Starter Jae Crowder in its First Professional Athlete Endorsement Deal

Crowder is the first professional athlete to engage in an endorsement deal with Gila River Resorts & Casinos. Pictured: Jae Crowder relaxes by the pool at Gila River Resorts & Casinos – Wild Horse Pass. Photo courtesy of Gila River Resorts & Casinos.

CHANDLER, AZ – Gila River Resorts & Casinos – Wild Horse Pass, Lone Butte, and Vee Quiva and Phoenix Suns starter Jae Crowder have formed a unique partnership in which Crowder will serve as a brand ambassador for the growing gaming enterprise. Owned and operated by the Gila River Indian Community, Gila River Resorts & Casinos (GRRC) is the largest gaming enterprise in the Phoenix metro area, with three popular locations and a fourth casino, Santan Mountain, set to open later this year.

Crowder is the first professional athlete to engage in an endorsement deal with GRRC. As Arizona’s Official Sports Headquarters, GRRC was attracted to his fearless competitive nature and fierce swagger which is the epitome of Gila River’s “You Do You” mantra. The gaming enterprise also aligns with his winning spirit which is reflective of Gila River’s winning experience for guests.

“Jae Crowder is a bossman, and we are honored to have him as our first-ever brand icon,” said Dominic Orozco, president and chief marketing officer at Gila River Resorts & Casinos. “Gila River is celebrating its new resorts designation in a big way with Jae. His talent, drive, and vision with his business manager, Josh Mason, is unmatched. We are excited to welcome Jae as our new teammate to the Gila River family.”

A powerful forward with the Phoenix Suns, Crowder has helped the team reach the NBA playoffs for the last two seasons. In addition to being a star athlete, he is big on giving back to the community and is also a budding entrepreneur. His lifestyle clothing brand Bossmann is an expression of his personality to unapologetically be yourself which is complementary to Gila River’s mantra, “You Do You.”

To kick off the partnership, Crowder will host the Summer Oasis Pool Party at Gila River Resorts & Casinos – Wild Horse Pass in Chandler. This exclusive concert series will feature celebrity DJs the last Saturday of each month from May through September at the resort’s new Oasis Pool.

“I have a vision of growing with Gila River as we have a lot of things in common,” said Jae Crowder. “Being an athlete at the highest level with one of the best teams in the NBA, it is important to grow my local relationships with people whom I am comfortable with and believe in.”

Native Business Magazine

Native Business Magazine

Carmen Davis - Founder, Publisher and Executive Editor

Mrs. Davis is the founder, publisher and executive editor of the only Native American wholly owned and operated national tribal business publication, Native Business Magazine, and the producer of the annual and nationally attended Native Business Summit.

Mrs. Davis is also president of Davis Strategy Group has over 23 years of service to Indian Country and as an entrepreneur she has successfully established, operated, managed and grown several businesses in multiple sectors. She is equal parts a strategic visionary and behind-the-scenes implementor, essential in guiding and overseeing every process of brand development, business expansion, nation-to-nation relationship building and more.

She was named in 2009 as one of the first recipients of the National Center for American Indian Enterprise Development’s, “40 Under 40” award which recognizes up and coming community and business leaders from across Indian Country.