Hard Rock International to Make Super Bowl Commercial Debut With ‘Epic’ Ad

As Hard Rock Stadium prepares to host Super Bowl 54, parent company Hard Rock International, owned by the Seminole Tribe of Florida, is looking forward to making its Super Bowl debut with a 60-second commercial.  

“The stars have aligned for the creation of the first Hard Rock International commercial to air during broadcast of the Big Game in early February,” Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, said in a statement.

The ad space, scheduled for a slot prior to the half-time show, is forecasted to be “epic” and to leave a “lasting impression” on viewers, according to collaborator VaynerMedia. 

Transformers director Michael Bay produced and directed the 60-second spot. The recent opening of the Guitar Hotel at Hard Rock International’s flagship Seminole Hard Rock Hotel & Casino in Hollywood, Florida, also contributed to the divine timing. 

“The Guitar Hotel at the Seminole Hard Rock is a really cool venue for the creation of a captivating commercial to air during the Big Game, playing in our backyard,” Bay said in a statement.

In the meantime, approximately 6,000 workers, between NFL employees and hired contractors, are currently in the process of transforming Hard Rock Stadium to host Super Bowl LIV, when the Kansas City Chiefs will face-off against the San Francisco 49ers. 

“It takes a village to build the Super Bowl,” NFL director of events Nicki Ewell told the Sun-Sentinel

The NFL’s 100th season logo is painted on the 50-yard line at the stadium — home of the Miami Dolphins — in Miami Gardens, Florida. Among other details and rebranding, the end zones will soon represent the Kansas City Chiefs and the San Francisco 49ers for the February 2nd game day.

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