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Meet Bethany Yellowtail, Founder of B.YELLOWTAIL and a Native Business Top 50 Entrepreneur

The “Native Business Top 50 Entrepreneurs” list serves to elevate awareness of the innovation, professionalism, competence and tenacity demonstrated by Native entrepreneurs across Indian Country. Native Business is rolling out profiles of these 50 Native entrepreneurs online, in no particular hierarchy, to document and memorialize their innovation and self-determination. The inaugural class of the Native Business Top 50 Entrepreneurs recognizes leaders across 13 business sectors, demonstrating the diversity of industries where Natives are making an impact. Among the entrepreneurs recognized in our Retail sector is Bethany Yellowtail. 

Bethany Yellowtail, Northern Cheyenne/Crow, founded her fashion label in 2015 in Los Angeles. As CEO and designer of the B.YELLOWTAIL label, Yellowtail specializes in storytelling through wearable art. One day when the young entrepreneur was visiting the Crow Reservation in southern Montana, where she was born and raised, she recognized that local Native artisans were undervaluing their handmade, heirloom-quality jewelry, textiles and accessories. Recognizing that  technology could bridge the gap, Yellowtail launched B.Yellowtail Collective in 2016. The online shop features handmade work by Native American artists, and provides the respective artist with the majority of the proceeds. 

“With tradition and culture at the heart of what we do, we’ve set out to share our indigenous creative expression, while providing an empowering, entrepreneurial platform for Native peoples,” states the website BYELLOWTAIL.com. 

While B.YELLOWTAIL primarily manufactures in downtown Los Angeles, Yellowtail continually seeks ways to bring jobs back to the Crow community.

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