The “Native Business Top 50 Entrepreneurs” list serves to elevate awareness of the innovation, professionalism, competence and tenacity demonstrated by Native entrepreneurs across Indian Country. Native Business is rolling out profiles of these 50 Native entrepreneurs online, in no particular hierarchy, to document and memorialize their innovation and self-determination. The inaugural class of the Native Business Top 50 Entrepreneurs recognizes leaders across 13 business sectors, demonstrating the diversity of industries where Natives are making an impact. Among the entrepreneurs recognized in our Beauty & Wellness sector is Marissa Frazier.
Marissa Frazier always dreamed of running her own business, envisioning a modern, sleek salon like those in New York or Los Angeles. Last year, the entrepreneur, who grew up on the Cheyenne River Indian Reservation, opened Artistry Salon in Rapid City, South Dakota — so named because she believes hairdressing is an art. “I have brought that metropolitan vibe to the Midwest,” she says.
Currently, she’s renting out chairs to stylists for a rate of $500 a month, in addition to counting hundreds of clients of her own.
Frazier is already looking ahead to her next big dream: opening an old-time, traditional barber shop right next door to Artistry Salon in about two years. “We don’t have any barber shops here in Rapid City, so there is definitely a huge hole to fill in that market.”
And her inner artist is not stopping there, either. This energetic entrepreneur, wife and mother is also exploring options to start her own product line and hair-care company as she says she wants to keep her hands in as many pots as possible in the cosmetology industry. “After your first dream comes true, you need new ones, then you just keep going,” she says.