Inn of the Mountain Gods reflects over the 148-acre Mescalero Lake in the southern Rockies of New Mexico. (Courtesy Inn of the Mountain Gods for Native Business)
Starting this summer, patrons of the Inn of the Mountain Gods Resort & Casino in New Mexico will have the opportunity to place wagers on professional sports, while they watch games playing on twelve 43-inch television screens.
The Mescalero Apache Tribe has tapped the U.S. arm of William Hill, a betting and gaming company founded in 1934 in the UK, to launch its sportsbook ahead of the NFL season in September.
Frizzell Frizzell Jr., Chief Operating Officer at Inn of the Mountain Gods said, “Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options. We know this is something our customers have been looking forward to and we’re thrilled to be able to partner with the best in the business to bring it to them.”
This marks William Hill’s first Tribal agreement outside of Nevada. The Fort Mojave Indian Tribe debuted its Leroy’s Sportsbook in 2012 at Avi Resort and Casino in Laughlin, Nevada, a 90-minute drive from the Las Vegas Strip. William Hill later acquired the sportsbook, now dubbed the William Hill Race and Sportsbook at Avi.
Now William Hill expands into New Mexico, inking a partnership with the Tribal owners and operators of a premiere tourist destination in the southwest: Inn of the Mountain Gods.
“Working with the Mescalero Apache Tribe and the National Indian Gaming Commission on this partnership agreement was important to us,” said David Grolman, President of Retail for William Hill US.