New Executive Director Appointed to Lead National Native Tourism Organization AIANTA

AIANTA’s site NativeAmerica.Travel promotes travel to sites across Indian Country, such as Monument Valley (pictured) on the Navajo Nation. (Flickr, Creative Commons/Fred Moore)

Sherry L. Rupert, of Paiute and Washoe heritage, has been named the new executive director of the American Indian Alaska Native Tourism Association (AIANTA), the nation’s leading national Native tourism organization.

Rupert replaces Camille Ferguson, who announced she is stepping down from her position to return to her family and home community of Sitka, Alaska, where she will focus on growing tourism and economic development opportunities for the Sitka Tribe of Alaska as the Economic Development Director. Ferguson will continue to serve as an advisor to AIANTA during the transition period.

Rupert, the Executive Director of the State of Nevada Indian Commission and former Board President of AIANTA, holds extensive experience in tribal tourism, economic development, marketing, Tribal relations and legislative advocacy.

Sherry Rupert

In her former position, she managed Nevada’s Indian Territory, the state’s official arm for promoting Native American tourism, and created and produced the annual Nevada Tribal Tourism Conference for more than a decade. Her work at the national level includes serving on the U.S. Department of Commerce Travel and Tourism Advisory Board (US TTAB) and AIANTA’s Board of Directors since 2010. She is also the recipient of multiple awards for her work in tourism and economic development and she was also instrumental in passage of the Native American Tourism and Improving Visitor Experience (NATIVE) Act during her tenure as AIANTA Board President.

“I have served the state of Nevada and Nevada’s tribes proudly these last 15 years as their Indian Affairs Director and now look ahead to serving all of the nation’s tribes,” said Rupert. “I believe strongly in AIANTA’s mission and in the provisions of the NATIVE Act and was proud to be a part of the Act’s passage. I am equally proud to now be able to have a hand in implementation of the Act. I would like to thank Camille Ferguson for her leadership and for building a strong foundation with which to move forward.”

Ferguson spent six years building, growing and stabilizing AIANTA as a national organization. Her work has contributed to the awareness of the importance of Native American, Alaska Native and Native Hawaiian tourism nationally and internationally. Her testimony before Congress led to the funding of the NATIVE Act and her efforts also resulted in the signing of a memorandum of understanding between the Department of the Interior, Department of Commerce and AIANTA, and finalizing a cooperative agreement with the Bureau of Indian Affairs to implement provisions of the Act.

“I am excited for AIANTA as Sherry Rupert takes over leadership of the organization,” said Ms. Ferguson. “With the structures in place, the path will be much easier to navigate, especially with Sherry’s institutional knowledge and history with AIANTA. I am confident and know I will see great things happening in Indian Country, especially with stable funding secured this year through the NATIVE Act.”

Replacing Rupert as AIANTA Board President is Emerson Vallo (Pueblo of Acoma), the Chief Executive Officer of the Isleta Business Corporation, where he oversees and manages all company assets, existing businesses and future business development opportunities.

”I have been serving on AIANTA’s Board of Directors for several years now and have seen the positive progress in AIANTA’s mission,” said Vallo. “The leadership Ms. Ferguson exhibited propelled AIANTA to the next level. Our Board President Ms. Rupert, with her strong leadership and extensive experience in tribal tourism and legislative advocacy, has been the catalyst for the Board to make tough decisions in bringing AIANTA to the forefront. With Ms. Rupert’s appointment as Executive Director of AIANTA, we will continue on this progressive road to build AIANTA and to continue to advocate for all of Indian Country tourism.”

Vallo, who has served on AIANTA’s Board of Directors for more than six years, was appointed to the New Mexico Tourism Department (NMTD) as a Commissioner by then Governor Susana Martinez and is the current Native American representative to the NMTD. He has served as Chairman of the Board of Directors for Acoma Business Enterprises, Chairman of the Board of Trustees, Haak’u Museum and Director for Sky City Cultural Center and Museum. He actively participates in the Junior Achievement program of New Mexico and has taught several classes around the State of New Mexico. His efforts are focused on the economic development of his Pueblo, the welfare of his native lands, and the promotion of cultural tourism in New Mexico and all of Indian Country.



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