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New Potawatomi Hotel Tower, Spa Contribute to Renaissance of Milwaukee’s Menomonee Valley

Potawatomi Hotel & Casino has unveiled its latest expansion project with the grand opening of a new hotel tower. The new guest rooms and amenities, including a ballroom, meeting space, and the all-new Ember Salon & Spa, are part of the property’s $80 million, 180,000 square foot project to further improve the guest experience and enhance this jewel of the Menomonee Valley in Milwaukee, Wisconsin.

“We are thrilled to showcase this new hotel tower and provide new amenities to our wonderful guests and the Milwaukee community,” said Potawatomi Hotel & Casino CEO and General Manager Rodney Ferguson. “It’s because of them along with our hard-working team members that we have become Wisconsin’s premier entertainment destination.”

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The new tower adds 119 rooms and suites to the property, bringing the total number of guest rooms to 500 – making it the second-largest hotel in Milwaukee. The new accommodations include the19th floor Chairman’s Suite, featuring 1,600 square feet of luxury living space which includes a gas fireplace, a billiards table and a butler’s pantry.

It’s one of 59 suites in the tower in addition to 60 standard guest rooms, each featuring floor-to-ceiling windows to provide views of downtown Milwaukee and Lake Michigan. Every new room also includes spacious bathrooms fitted with fixtures by Kohler, remote control sheers/blinds and an energy-efficient, state-of-the-art thermostat system.

Rooms and suites are just the beginning of new amenities now available to guests. The second tower boasts two new meeting and multi-use spaces. The Legacy Ballroom covers 12,000 square feet of space that can hold up to three events at once and can accommodate more than 600 guests, and The Boardroom on the top floor provides unique opportunities for meetings while overlooking downtown Milwaukee.

Potawatomi also introduced Ember Salon & Spa, the first of its kind in the Menomonee Valley. It features a salon, barbershop, servies such as pedicures and manicures, and massage rooms for singles or couples.

This new tower, which matches the 19-floor hotel that opened in 2014, is nearly two years in the making. Since breaking ground in December 2017, hundreds of people worked to make this project successful, including Gilbane Building Company, Greenfire Management Services, Cuningham Group and Zimmerman Architectural Studios. The expansion also created 50 new jobs.

“We’ve been fortunate to work with so many great partners in the community to make this new hotel tower happen,” Ferguson said. “And this beautiful addition to our property would not be possible without the vision and leadership of the Forest County Potawatomi, which has played a huge role in renaissance of Milwaukee’s Menomonee Valley.”

Potawatomi Hotel & Casino also features six award-winning restaurants, the intimate 500-seat Northern Lights Theater and more than 60,000 square feet of event space. In addition to the second tower unveiled in 2019, the resort also lauds a 500-room, 19-story hotel, the second largest hotel in Milwaukee, which opened in 2014. 

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