Oneida Indian Nation Collaborates With More National Brands to Expand Social Gaming

Earlier this year, the Oneida Indian Nation partnered with Caesars Entertainment to develop The Lounge with Caesars Sports at its three New York casinos. Yellow Brick Road Casino is New York’s largest sportsbook at nearly 9,000-square feet.

A new entertainment wing will open at Yellow Brick Road Casino in Chittenango, New York, in February, expanding on the Oneida Indian Nation’s roster of partnerships with national brands in the gaming and entertainment industries. 

The multi-million expansion will feature a six-lane luxury Brunswick Bowling Center and two Topgolf Swing Suite bays, as well as other social games. The new section will include a new full-service bar and dining, more than 10 television screens, and dedicated sports-betting stations. The renovation will entail an exterior redesign that stylishly combines the aesthetics of Central New York’s industrial history with a modern 21st century look.

Yellow Brick Road Casino’s expanded amenities include partnerships with Topgolf Swing Suite and Brunswick Bowling, two leading national brands in recreational gaming. 

Topgolf Swing Suite is the country’s most popular provider of interactive group-golfing venues. Both of the bays at the Yellow Brick Road Topgolf Swing Suite will feature a variety of HDTVs, comfortable lounge seating, golf and non-golf games.

This expansion builds on the Oneida Indian Nation’s collaborations with national brands in the gaming and entertainment fields. Earlier this year, the Oneida Indian Nation partnered with Caesars Entertainment to develop The Lounge with Caesars Sports. The state-of-the-art sports-betting venues feature VIP amenities with luxury seating.  

Yellow Brick Road Casino is now home to New York State’s largest sports book and has proven to be a winner with new and loyal casino guests alike.

“The expansion of entertainment options at Yellow Brick Road Casino and the reputation the Oneida Indian Nation has for offering the best amenities for guests is consistent with the fun, social experiences guests know and expect from Topgolf,” said Peter Kratsios, Director of Business Development from Topgolf Swing Suite.  “More than half of the guests who enjoy Topgolf have never touched a golf club in their life, so we are confident the addition of Topgolf Swing Suites will attract new guests, golfers and non-golfers, to the property.”

Brunswick Bowling, a leader in the bowling industry for over 125 years that specializes in creating modern, full-service bowling centers around the world, will construct a six-lane center featuring top-of-the-line equipment designed to create an engaging experience for guests of all ages and skill levels.

“We’re excited about our partnership with the Oneida Indian Nation and bringing new entertainment options to YBR Casino,” said Jason Dean, Director of New Business Development for Brunswick Bowling Products. “When experienced in an atmosphere like YBR Casino, we know that Brunswick Bowling will be the perfect complement to the YBR Casino experience.”

Oneida Indian Nation Representative and Oneida Nation Enterprises CEO Ray Halbritter commented: “With the latest renovations to our gaming floor, the addition of The Lounge with Caesars Sports and this next phase of expansions, Yellow Brick Road Casino will be completely transformed into a multi-entertainment venue unlike anything else in the area. This new phase of renovations at Yellow Brick Road is geared to exceed guest expectations, and is a reflection of the Oneida Indian Nation’s ongoing commitment to reinvesting in Central New York. By expanding our offerings, we will be creating new jobs and helping to revitalize the region as a premier tourist destination.”

Additional Social Games 

New entertainment amenities at Yellow Brick Road Casino include the addition of pool tables and shuffle boards—popular social games with a new generation of guests.

Yellow Brick Road Casino also recently launched new weekly live esports tournaments.  Every Wednesday, the tournaments bring egamers to The Lounge with Caesars Sports at Yellow Brick Road Casino to compete for weekly cash prizes, Free Play and more.