Pechanga Leverages its Partnership With the Los Angeles Chargers to Promote Voter Turnout

Pechanga Resort Casino, a premier sponsor of the Los Angeles Chargers, is urging voters, with the Chargers, to “amplify our voices in the corridors of power.” (

Pechanga Resort Casino, owned and operated by the Pechanga Band of Luiseño Indians, became the first official California casino partner of the Rams, Chargers, SoFi Stadium and Hollywood Park in December 2019. “This is a natural partnership between two of the top entertainment destinations in Southern California,” Jared Munoa, President of the Pechanga Development Corporation, said at the time.  

A natural focus of the brands right now is promoting voter turnout. A new initiative by the parties encourages people from all backgrounds and political leanings to vote in the November 3rd election. 

“Every two years we have an opportunity to vote and amplify our voices in the corridors of power in Sacramento and Washington D.C.,” said Mark Macarro, Tribal Chairman of the Pechanga Band of Luiseño Indians. “Let’s make sure they listen to all of us and respect all of us by voting, either by mail or in-person, but no matter what, vote.” 

Macarro underscores that Native Americans were not granted the right to vote in the United States until 1924, and that up until 1957, many Native peoples were barred in some states from voting. 

“Our people know what it is like to not have a vote. Many of our elders who were around back then can remember this. We encourage all citizens to get familiar with the candidates and the issues, and then go make their voices heard.” 

The Bolt the Vote Up! campaign is airing in videos and posts on both corporations’ social media platforms and websites.  

“When we can go out and vote and let our voice be heard, that’s very important,” said Chargers running back Justin Jackson. “It’s the way that we can get policies enacted that are actually going to change things.” 

“We the people are stronger in numbers,” said Chargers defensive lineman Justin Jones. “Everybody’s voice needs to be heard. If you feel like there are any injustices, if you feel like there’s anything going wrong in the world, it needs to be voiced. And this is the way to do it.”

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