The Hard Rock Hotel & Casino Sacramento at Fire Mountain starts taking reservations today, in advance of opening its doors this fall. The project marks an historic partnership between two Tribes: the Seminole Tribe of Florida, owners of Hard Rock International, and the Estom Yumeka Maidu Tribe of the Enterprise Rancheria.
Realizing a casino has been 17 years in the making for the approximately 1,000-member Enterprise Rancheria.
“We are excited for our guests to begin making resort reservations to what will become Northern California’s premier gaming, dining, and hospitality destination. This announcement brings us one step closer to officially opening our doors this fall,” said Mark Birtha, president of Hard Rock Hotel & Casino Sacramento at Fire Mountain. “The Hard Rock brand provides an experience that is unlike any other and was recently ranked no.1 in hotel guest satisfaction by J.D. Power in the Upper Upscale category. We can’t wait to welcome guests to our newest location to enjoy our world-renowned hospitality.”
Sacramento residents will now have their choice of nearby gaming and entertainment destinations. The Cachil Dehe Band of Wintun Indians and the United Auburn Indian Community also operate Sacramento area casinos: Cache Creek in Yolo County, and Thunder Valley in Lincoln, respectively. Thunder Valley Casino Resort recently expanded its hotel and debuted a larger poker room. More competition will come to the table with the Wilton Rancheria’s planned $400 million casino in Elk Grove—a city in Sacramento County, California, located less than a half-hour drive south of the state capital of Sacramento—slated to open in early 2020. Elk Grove Casino will be the nearest casino to downtown Sacramento, and home to the largest convention space outside of it.
Situated on 40 acres about 35 miles north of Sacramento, the state capital, Hard Rock Hotel & Casino Sacramento at Fire Mountain will feature 170 luxury rooms, including 31 suites and a selection of pool terrace rooms, in addition to live music and entertainment, hospitality, gaming and exceptional cuisine.
The gaming floor will tout 1,800 slot machine and table game positions, along with an outdoor pool and deck area, large meeting space venue and a great selection of bars and restaurants. To date, Hard Rock Cafe, Council Oak Steaks & Seafood and Fresh Harvest restaurants have been announced with more in the pipeline. The property will also include signature brand amenities like the Rock Shop®, Body Rock® fitness center and brand programs, such as The Sound of Your Stay, where guests can have a free guitar sent to their room or a Crosley record player.
Hard Rock will leverage its brand, offering fans the opportunity to sign up for the Wild Card loyalty program online to accumulate loyalty points in advance of opening.
Construction of the property created more than 2,000 jobs. Upon opening later this year, the hotel-casino will employ over 1,000 full-time and part-time team members.
For Hard Rock International, the new casino in partnership with the Estom Yumeka Maidu Tribe of the Enterprise Rancheria is another property in its growing empire. With venues in 74 countries, including 188 Hard Rock Cafes, 240 Rock Shops®, 29 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online at https://shop.hardrock.com. HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes known for their award-winning Legendary ® Steak Burgers in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Florida, both owned and operated by HRI parent entity The Seminole Tribe of Florida. Another exciting Hotel & Casino location includes Atlantic City. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Los Cabos, Orlando and Shenzhen.
Upcoming new Hard Rock Cafe locations include Kathmandu, Nepal, Gran Canaria, Spain, New Castle, United Kingdom, Asuncion, Paraguay, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casino projects include Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China.
In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine‘s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains.