Hard Rock’s Michael Bay-directed Super Bowl commercial is set to air directly before halftime. The Hard Rock empire has grown dramatically...
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Hard Rock International to Make Super Bowl Commercial Debut With ‘Epic’ Ad
As Hard Rock Stadium prepares to host Super Bowl 54, parent company Hard Rock International, owned by the Seminole Tribe of Florida, is looking...
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Mohegan Advances, Hard Rock Denied in Process to Build a Casino in Greece
MGE selected a top-notch architectural team to design its proposed integrated resort, Inspire Athens. Architect Paul Steelman says Inspire...
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Meet CEO Jim Allen, Guitar Hero of the Hard Rock
Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming, has shown industry leadership by example.
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Hard Rock Casino Coming to Birthplace of Country Music
Hard Rock International is partnering with the Bristol Resort & Casino team to create Hard Rock Casino Bristol in southern Virginia.
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Enterprise Rancheria & Hard Rock Joint Casino Debuts in Sacramento
Hard Rock Hotel & Casino Sacramento at Fire Mountain is celebrating its highly-anticipated debut with star-studded performances including Def Leppard.
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Guitar Tower Is a Testament to Hard Rock’s Ingenuity and Financial Strength
A 450-foot guitar towers in Seminole country — the kind of eye-catching, brand-cementing architecture you’d see in Vegas or Dubai.
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Seminole Hard Rock in Tampa Wields a Star-Studded Marketing Strategy to Unveil its $700M Expansion
The highly anticipated reveal of the $700 million expansion featured a performance by Keith Urban at the new 1,500-seat Hard Rock Event Center.
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Hard Rock International and Mohegan Gaming Among Top Contenders for Greece Resort
Three contenders have emerged to build an integrated resort at the site of the former Hellenikon International Airport near the capital of Athens.
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Hard Rock Comes Full Circle, Returning to its Birth City of London
Since the Seminole Tribe purchased Hard Rock International for $965 million in 2006, the brand has expanded its presence from 45 to 74 countries.
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