Seminole Hard Rock in Tampa Wields a Star-Studded Marketing Strategy to Unveil its $700M Expansion

The highly anticipated reveal of the $700 million expansion featured a performance by Keith Urban at the new 1,500-seat Hard Rock Event Center. (RALPH NOTARO | Seminole Hard Rock Hotel and Casino)

Celebrities including Nicole Kidman and Christie Brinkley walked the red carpet Thursday at the Seminole Hard Rock Hotel and Casino in Tampa, and skywalking wonder Nik Wallenda and his 66-year-old mother, Delilah Wallenda, navigated a high-wire between the hotel’s two towers, overlooking the newly expanded pool deck. Adding to the excitement, Kidman led the countdown to the classic Guitar Smash that kicked off the Hard Rock celebration. 

Nicole Kidman and Christie Brinkley with Miss Indian World, Miss Seminole Florida and Jr. Miss Seminole Florida (Courtesy Christie Brinkley Instagram)

The highly anticipated reveal of the expansion featured performances by award-winning country artist Keith Urban, who played the first official concert at the new 1,500-seat Hard Rock Event Center on Friday. DJ Jazzy Jeff and Big Boi raised the energy with a performance on Thursday, opening night. The musical acts were fitting for the celebratory opening weekend of the expanded Seminole Hard Rock in Tampa — now home to Elvis Presley’s iconic 24-karat gold leaf plated 1928 Kimball Piano Company Grand Piano. 

Other theatrics included a hi-tech neon and LED performance by Light Balance, containing elements of acrobatic and dance choreography. The group earned the Golden Buzzer Award during their audition for Season 12 of America’s Got Talent and finished third overall in the competition. 

A private blackjack tournament and VIP pool party hosted by celebrity DJ Brody Jenner rounded out the momentous weekend. 

“Seminole Hard Rock Hotel & Casino Tampa is already one of the largest and most profitable casinos in the United States,” said Jim Allen, Hard Rock International Chairman and CEO of Seminole Gaming. “The expansion will increase entertainment and dining options, and help us attract guests from throughout the country and around the world.” 

The Grand Celebration guitar smash (counted down by actress Nicole Kidman) on the Seminole Hard Rock Hotel & Casino Tampa’s newly expanded pool deck. (Seminole Nation)

The extensive renovation includes a new, 14-story hotel tower with 562 additional hotel rooms and suites; three pools; and a 26,000-square-foot Rock Spa® & Salon with 13 treatment rooms.

The completed 223,900-square-foot casino includes an additional 1,000 slots and 41 table games throughout its new gaming spaces, bringing the completed gaming experience to nearly 5,000 slots, 179 tables and a state-of-the-art poker room with 46 poker tables. A high floor of the new hotel tower will feature a private gaming parlor for VIP guests, with an exclusive check-in and private elevators to rock star suites.







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