Seneca Gaming Enters Deal to Bring Sports Betting to Three NY Casinos

Kambi established itself as a top B2B sportsbook provider in Europe and Latin America before entering the U.S. market, starting with New Jersey and Pennsylvania. Now Kambi will introduce its kiosks at Seneca casinos in New York.

​Seneca Gaming Corporation has signed a deal to bring sports betting kiosks and player account management to its three casinos in upstate New York. ​

Global sports betting providers Kambi Group and Bragg Gaming Group will install kiosks and oversee player accounts at its three casinos: Seneca Niagara Resort & Casino, Seneca Buffalo Creek Casino, and Seneca Allegany Resort & Casino in Salamanca.

“The agreement with Bragg and Kambi is a huge win for our customers,” said Holly Gagnon, President and CEO of Seneca Gaming. “Providing access to sports betting has been something that our customers have long looked forward to, and Bragg’s world-class casino and player account management services, together with Kambi’s market-leading sports wagering products, will create a fantastic customer experience that we can’t wait to offer.”

The Seneca Nation was recently named the official casino of the Buffalo Bills, indicating Seneca Gaming’s likely interest in sports betting.

The opportunity marks Bragg’s first move into U.S. gaming market. 

Dominic Mansour, CEO at Bragg Gaming Group, said: “The agreement with Seneca and Kambi is a game changer for Bragg. The U.S. casino and sports betting market is rapidly expanding, and Bragg’s Oryx’s expertise in PAM, casino, marketing and operations services and integrations between land based and online positions us well to take advantage of this growth. Entering the market with two such strong partners as Kambi and Seneca is an ideal scenario.”

Kristian Nylén, CEO of Kambi, added: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.

“Through its brick and mortar casinos, Seneca Gaming Corporation has developed a reputation for delivering high-quality, entertaining experiences, with customer experience at its core. We believe this reputation will only be enhanced as its patrons begin [to] familiarize themselves with the exciting sports betting experiences the Kambi Sportsbook offers.”

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