Following the NFL’s policy update in September 2018 allowing sports teams to display advertising from casinos (though not their sports book operations) in stadiums, Tribal casinos are starting to ink cross-promotional partnerships with NFL teams.
Most recently, Seneca Resorts & Casinos was named the official casino of the Buffalo Bills.
Seneca Resorts & Casinos and the Bills will kick off the partnership in style with an RV giveway and a complimentary pair of 2020 Buffalo Bills season tickets. The exclusive partnership extends to the newly-branded Seneca Studios at One Bills Drive, the home of One Bills Live and The Instigators, simulcast weekdays on WGR 550 and MSG.
“We are thrilled to announce our partnership with the Buffalo Bills and expand our relationship with Pegula Sports & Entertainment,” said Melissa Free, Sr. VP of Marketing/CMO, Seneca Gaming Corporation. “Seneca Resorts & Casinos always strives to elevate our guest experience and this partnership brings even more opportunities for play both on and off the field. This is a collaboration of great teams coming together!”
Dan Misko, Pegula Sports & Entertainment’s Sr. Vice President of Business Development, echoed those sentiments: “Seneca Gaming’s commitment to elevating the guest experience is directly in line with our goal of focusing on the fan. We’re proud to expand our partnership with Seneca Resorts & Casinos and work together to create memorable experiences for Bills fans, who we place first in all that we do.”
Four other NFL teams have inked casino sponsorships, including the Dallas Cowboys with WinStar World Casino Resort in Oklahoma, and the Green Bay Packers with the Oneida Nation of Wisconsin. The other two partnerships are with non-Tribally owned casinos: the Las Vegas Raiders have entered a 15-year deal with Caesars Entertainment, and the Baltimore Ravens signed an agreement with the Horseshoe Casino in Baltimore.