This Tribal Empire Is Responsible for the World’s First Live Slots

Innovation is the name of the game for casino properties across the world looking to appeal to an increasing demographic of virtual players. 

The difference between “live slots” and online slot games is players are controlling physical slot machines located inside a casino—direct from their laptop, tablet or mobile device. It’s as if they were there in-person, pulling down the lever. 

Given this company’s string of groundbreaking firsts lately (a 450-foot guitar-shaped hotel tower, and a Super Bowl commercial debut), it will likely come as no surprise that the Seminole Nation-owned Hard Rock is the global brand behind this first-of-its-kind of experience. 

Kresimir Spajic, Senior VP at Hard Rock International online gaming and sports betting, stated: “We are excited to introduce an entirely new way to play floor favourites without being there. With live slots, you can control real, physical slot machines located at Hard Rock Atlantic City from anywhere in New Jersey using your PC, Mac, tablet or mobile device. It is a first-of-its-kind experience unavailable anywhere else on the planet.”

Hard Rock Casino, in partnership with Softweave Ltd, recently launched these live slots, accessible in the live slots section of, and physically contained in a locked room at Hard Rock Hotel & Casino Atlantic City. It requires a virtual invite to step inside those doors. 

“We are thrilled to present ground-breaking and innovative technology as real-money, online gaming continues to evolve in New Jersey,” said Joe Lupo, President of Hard Rock Hotel & Atlantic City Casino. “Similarly, to live table games dealers, live slots enables our players to have one seamless experience to earn wild card rewards including hotel rooms, entertainment and dining at Hard Rock Atlantic City. Bridging the gap to provide a ‘live’ experience to our online consumers is something we are not only excited for, but very proud to be the first in the world.”

Softweave Ltd CEO Roy Greenbaum has added: “The partnership with Hard Rock creates optimal settings for the delivery of the live slots product. Our cutting-edge technology will enable to extend the real gaming experience from the casino floor directly to the players fingertips.”





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