A sports betting lounge at an Oneida Nation-owned casino in upstate New York will debut the state’s first live weekly eSports competition starting November 6. The Lounge with Caesars Sports at Yellow Brick Road Casino in Chittenango will host the Madden ’20 Tournament, a recurring competition that will take place every Wednesday, aside from Christmas Day. The video game features a lineup of NFL players.
“We have seen first-hand the passion this region has for sports, so we are thrilled to expand our amenities by combining the excitement of gaming with the love of sports,” said Oneida Nation Representative and Nation Enterprises CEO Ray Halbritter. “The Lounge with Caesars Sports has quickly become the area’s go-to venue for sports fans, and coupled with its state-of-the-art technology and exceptional fan cave experience, it is the perfect venue for this new esports competition.”
Yellow Brick Road, one of three casinos owned and operated by the Oneida Nation, will host the Madden ’20 Tournament in partnership with UMG Media, a Canadian eSports company.
“As a leader in casino gaming, we are excited to partner with Yellow Brick Road Casino to bring live weekly esports events to New York,” said UMG Media CEO David Antony. “With the Oneida Indian Nation’s gaming experience and our expertise in esports, the Madden ’20 Tournament at Yellow Brick Road Casino will be an exciting and unique event that will pave the way for even more esports opportunities in the future.”
The sportsbook at Yellow Brick Road debuted in September, just in time for the NFL season opener. The largest sportsbook in New York at nearly 9,000-square feet, the venue features a 32-foot LED screen and more than 35 large-screen TVs, plus betting windows and kiosks.