Another Hard Rock Casino is slated to rise in Bristol in southwest Virginia. The Virginia Lottery Board has pre-certified Hard Rock International, owned by the Seminole Tribe of Florida, and two local partners to operate a casino in the state. Now the city of Bristol will conduct a public referendum in November to move the project forward.
The twin Bristol cities are situated on the Tennessee-Virginia state line; the area was named “the birthplace of country music” by U.S. Congress in 1988 in honor of the 1927 Bristol Sessions — recordings featuring the likes of The Carter Family and Jimmie Rodgers that revolutionized the music industry by turning country mainstream.
It’s a fitting location for the brand. “Hard Rock’s iconic brand speaks to its deep roots in live music entertainment and world-class memorabilia collection, which will play a prominent role at Hard Rock Casino Bristol,” said Jim McGlothlin, CEO of The United Company and partner on the project. “This focus on music will complement our region’s country music heritage and dynamic music scene in the Twin City.”
Hard Rock International is also partnering with the Bristol Resort & Casino to create Hard Rock Casino Bristol in Virginia. “We are excited to collaborate with Hard Rock, a well-respected and legendary entertainment brand with legions of devoted customers across the country and around the world,” McGlothlin has said.
Hard Rock counts venues in 75 countries spanning 260 locations. Jim Allen, Chairman and CEO, Hard Rock International, noted that he is particularly looking forward to leveraging its hospitality and entertainment in Bristol, the birthplace of country music. “As a brand, we serve more than 120 million guests a year across 75 countries and we are committed to becoming an integral part of the community and driver of jobs and visitation,” Allen said.