Jack Parkinson, right, WinStar World Casino and Resort general manager, and Jerry Jones, Dallas Cowboys owner, president and general manager, announce the designation of WinStar World Casino and Resort as the team’s official casino. The Cowboys are the first NFL team to announce an official casino designation. (WinStar)
The Dallas Cowboys and WinStar World Casino and Resort have inked a partnership, the first of its kind for an NFL franchise and casino. The Chickasaw Nation-owned WinStar World Casino, located in Thackerville, Oklahoma, along Interstate 35 near the Texas border, is now the Official Casino of the NFL club.
“Hundreds of Chickasaws live in the Dallas area and the Dallas Cowboys are a vital part of the community,” Chickasaw Nation Governor Bill Anoatubby said in a press release. “While this partnership is a great business deal that is only one of the reasons we are excited to be involved with the Dallas Cowboys and the Jones family. Jerry Jones is committed to enhancing the quality of life of Arlington youth and others in the community, which aligns closely with our mission to enhance the overall quality of life of the Chickasaw people.”
The partnership combines two global-leading brands in a league-changing partnership never before seen, reported The Dallas Cowboys, ranked as the World’s Most Valuable Sports Team by Forbes.
Dallas Cowboys owner Jerry Jones unveiled the partnership to national media outlets during a press conference at The Star in Frisco, Texas, on Thursday, September 6.
“The Dallas Cowboys take great pride in aligning themselves with the best brands in the world,” Jones said. “It is a privilege to stand shoulder to shoulder as partners with such a prominent entertainment brand like WinStar World Casino.”
The Cowboys are the first NFL club to take advantage of the league’s recently relaxed stance on club associations with gaming operators. Teams are now permitted to accept advertising money from casinos, or cross-promote their brands. However, direct relationships with sportsbooks are not permitted.
Still, Jones noted: “We are excited about the future of gaming as it relates to the NFL.”