The Yurok Agricultural Corporation is in the process of buying the 30-year-old Mad River Brewing and its taproom and restaurant in Humboldt County, California. Through the purchase, the Yuroks will join a league of very few Tribes in the country to own and/or operate a brewing company.
Last year, the Quapaw Tribe of Oklahoma launched its Downstream Crafted Brewing Co. In December 2016, the Rincon Band of Luiseño Indians debuted its SR76 Beerworks, a 5,000-square-foot brewery helmed by a veteran brewmaster, at its Harrah’s Resort SoCal near San Diego. And in 2015, the Stillaguamish Tribe opened Washington’s first Tribally owned and operated craft brewery: Angel’s Tap House Brewery.
Wholly owned corporation of the Yurok Tribe, the largest Tribe in California, the Yurok Agricultural Corporation is entering this “niche market business” to diversify the Tribal economic portfolio. The sale of the shareholder-owned Mad River Brewing is forecasted to take between 60 to 90 days.
“Mad River Brewing Company has been brewing quality craft beer since 1989. Under this new ownership we will modernize our plant and develop new markets while maintaining the important relationships we have developed with our employees and the community. We look forward to brewing our award-winning ales with the same passion for another thirty years” stated Richard Hanger, CEO for Mad River Brewery.
Mad River’s flagship Steelhead Extra Pale Ale and their other award- winning brews have gained recognition and popularity nationwide. Mad River announced no delay in production and normal business for the restaurant, tap room and distribution.
The Yurok Agricultural Corporation is excited to join the beer tourism movement.
“We intend to lead the way for Tribal enterprises who also share the passion for craft beer and exercise our economic sovereignty in this purchase of this dynamic business” said Tuekwe George, CEO, Yurok Agricultural Corporation.
“Mad River Brewery’s story and mission is exactly what we have been looking for in a business. Practicing the most traditional brewing methods for almost three decades, giving you the Northern California experience every time you raise your glass. We intend to expand this tremendous brand, lead with quality and share with the world.” added Frankie Myers, President, Yurok Agricultural Corporation.
The Yurok Agricultural Corporation considered Mad River Brewing Company’s environmentally friendly record in waste reduction , including the win of 7 Waste Reduction Awards Program honored by the California Integrated Waste Management Board. Mad River Brewing Company reports a waste reduction rate of 98 percent with much of the organic waste, ten tons of spent barley malt and yeast a year used as feed to local livestock, or used as composting material.
“This perfectly aligns with the Yurok Agriculture Corporation’s vision of holistic business operations, and the Yurok Tribe’s dedication to its role as a protective steward of the environment, Tribal ancestral lands and the Klamath River” stated Toby Vanlandingham, Board Member, Yurok Agricultural Corporation.